To answer the question in the title, Microsoft certainly doesn’t think so because they have just acquired FantasySalesTeam.
CRM Gamified were the first company I had heard of using CRM and gamification and have an excellently sounding add on
CRM Gamified have a section on why gamification works, the three key principles, which you can see here
- MOTIVATIONAL INTRINSIC PSYCHOLOGICAL FACTORS
- DIFFERENT RESULTS ARE ACHIEVED BY CHANGING HABITS
- KPIS DO NOT CHANGE JUST BY LOOKING THEM OVER
I will warn you this blog post is the Hosk thinking out loud, it doesn’t really go anyway but I thought I would share my thoughts on the subject. I will add I haven’t used a gamification system yet but there usage is on the rise so maybe it’s a matter of time.
Core CRM
When I think of…
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